2023 DTLR “eXceL” Fashion Show Recap! Kali, Hunxho, and more Perform. Michael Rainey Jr., Morray among special guest attendees.

Written by on June 19, 2023

We came, we saw, we conquered — we eXceLed!

The long-awaited return of our much anticipated Atlanta Fashion Show was a major success! Returning to the Georgia Freight Depot in the ATL for the first time since 2019, we made it a priority to go above and beyond for this year’s extravaganza. It’s the 40-year anniversary of DTLR, so why wouldn’t we take things to the next level?

Our incredible brand partners showed up and showed out, our beautiful models shut down the runway, our star performers gave us the hits we needed, and our amazing hosts, Yung Joc and the #PrettyGirl Tiara LaNiece kept the energy lively from start to finish. It was truly a special evening!

The brand partners made this event possible and we couldn’t be more excited for how our Vendor Showcase played out. From Nike and Jordan, to New Balance, Javi, Converse, True Religion, Sprayground, Frostiez, Goorin Bros. and more. Each brand had an incredible build out and that was evident by how busy each section was. The photo moments, the red carpet, and more! There was so much to see and do.

With Nike, we created an awesome Air Max moment where attendees could walk on a mini treadmill momentarily, showing off their Air Max’s. They then received a green-screen style video right on the spot that shows the person ‘walking on clouds’ to help push the #MaxxedOut campaign. We also had incredible shoe designers customizing Air Force 1’s for attendees. That’s right… you could’ve not only witnessed some epic fashion, but you could’ve even left with a 1-of-1 item yourself!

New Balance had a full build out with an epic grass wall illuminating the NB logo, alongside LED couches where people could hang. More importantly, they featured their upcoming DTLR Exclusive 9060 GLOW shoe that releases in all DTLR stores on June 16th. Let’s just say it was a hot topic all show long as folks flocked to check out the fresh new kicks.

Javi and Goorin Bros. were smack-dabbed in the middle of the GA Freight Depot with tremendous layouts. Javi had a bright, lit up section showing off a ton of their shoes and product. Goorin Bros. took a unique approach to showing off their hats as they created a huge replica of their logo via crates that served as hat-holders. The set up alone had people flocking over and that was before they saw the fire new caps.

Taking over the VIP section were our good friends at Frostiez, who held down the bar area with an incredible ice sculpture of their name next to the packed bar area. Hors d’oeuvres were also served to our special guest attendees. DTLR Radio was on-site with our host, King Flexxa, handling artist interviews while Converse, True Religion and our other vendor partners provided gift bags for our VIP guests.

While our models clearly were the focus of our show, we can’t forget our amazing artist performances. We went to different “Area Codes” with Kali, the hometown heroes Domani and Hunxho did their thing, and the lovely BreezyLyn, donned in Nike, reminded us who the bad ones are. DJ Suga Shae from our radio partners at Streetz 94.5 was on the 1s and 2s the entire event and certainly kept the crowd live. The celebrity guests were plenty as we had Michael Rainey Jr., Morray, OMB Peezy, Jhonni Blaze, Shamari Devoe, JMO, Steve Hedgewood, and so many more.

All in all, if you weren’t at the DTLR eXceL Fashion Show this year, you truly missed out. For those that did, no worries — we got a full recap for you to enjoy. See you next time!

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