Events

DTLR is excited to announce our biggest celebrity partnership to date with Hip Hop royalty, Nicki Minaj and her brand new shoe line with LOCI! Nicki Minaj and LOCI unleashed a full line of men’s and women’s shoes this month with DTLR proudly serving as the leading retailer to exclusively carry them in the US. SHOP DTLR x LOCI TODAY! To celebrate the […]

The 35th annual Black Rodeo Invitational went down in Dallas, Texas this month and what a success it was. DTLR served as one of the premiere sponsors yet again and this year’s event was a major success. People of all ages came out in full force for all the activities. From horse riding, to bull […]

We came, we saw, we conquered – the release of our exclusive New Balance 990v6 “GELATO” Kids has been an absolute hit! The DTLR team trekked down to the ATL to throw an official launch event for the brand new sneaker. The kids flooded our Camp Creek store location for an exciting day of fun […]

The return of our Lit Lobby event series was an amazing experience, especially for our ladies who deserved the highlight during Women’s History Month. This version of our beloved event featured 300 Entertainment’s own BreezyLyn and A.R. The Mermaid, two powerful ladies taking over the rap scene. The event was hosted by 92Q’s own Chey […]

Who’s ready for the Air Max DN launch?! One of the most exciting days of the year in the sneaker world has to be Nike’s Air Max Day. Officially taking place on March 26th, DTLR is teaming up with Nike for a week of events leading up to the big day, and big release of […]


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