Events

Who’s ready for the Air Max DN launch?! One of the most exciting days of the year in the sneaker world has to be Nike’s Air Max Day. Officially taking place on March 26th, DTLR is teaming up with Nike for a week of events leading up to the big day, and big release of […]

The holiday season is a special time of year for DTLR as we get a chance to touch our many communities and help give back in a meaningful way. Among our many initiatives this year, one of which took place in Baltimore, MD as we teamed up with popular hip-hop artist Money Jake for his […]

Closing out the 2023 year with a bang, we teamed up with our friends at Adidas for a unique events series deemed Music Makers. In short, we invited a group of students in Washington, D.C. and a group of students in Detroit to give them an unforgettable music-making experience with industry heavyweights. In D.C., we […]

Decades ago, the South had something to say… decades later, they’re still talking! This past week, DTLR teamed up with our good friends at Nike to create an unforgettable exhibit at the beloved Trap Music Museum in Atlanta, GA. Celebrating 50 years of hip-hop, 40 years of DTLR and 20 years of TRAP MUSIC, we […]

On September 15 and 16th, Nike hosted an incredible basketball tournament at the Lincoln Plaza Center in NYC featuring some of the top girls and boys high school prospects in the country. While the tournament itself was the main attraction, the build-out and the various activations Nike set up was truly next level. They built […]


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