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We came, we saw, we conquered. DTLR and New Balance successfully shut down Miami Beach for our exclusive Miami Drive sneaker release event! Taking place on the luxurious rooftop at the Gale Hotel in South Beach, we had it all from exquisite Hors d’oeuvres, an open bar featuring NB-inspired cocktails, a live broadcast from DTLR […]

Who’s ready for New York City’s biggest hip-hop event of the year?! That’s right, Hot 97’s Summer Jam is taking place once again on June 12th at MetLife Stadium. From Lil Baby, Lil Durk, Shenseea, Burna Boy and so many more, we expect big things from the 2022 showcase. For those who know hip-hop, you […]

This Saturday (May 21) will mark what would’ve been Biggie’s 50th birthday celebration. The city of New York has announced a series of amazing events taking place to honor the late, legendary star. On May 21st, the landmark Empire State Building will change the historic lights to red and white, with a crown spinning in […]

DTLR and New Balance team up to host an exclusive invite-only event celebrating our exclusive sneaker release “Miami Drive” Miami! DTLR and New Balance are excited to announce an exclusive, private invite-only event taking place on Monday, May 23rd down in South Beach! While this event is currently invite-only, we have partnered with 99 JAMZ […]

Travis Scott returned to the performance stage last night (5/15) at the 2022 Billboard Music Awards. Performing for the first time since the Astroworld tragedy, this was expected to be a big moment and it certainly was. Surrounded by a crowd of dry smoke and a slew of dancers, Travis gave us a rage-less show […]


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