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Stop number 1 of the 2024 DTLR HBCU Welcome Back tour is in the books! What an incredible way to kick off this year’s journey. Howard University showed up and showed out like they always do. The day got started around 2pm on August 20th as the Howard Students invaded the courtyard outside of Crampton […]

The 35th annual Black Rodeo Invitational went down in Dallas, Texas this month and what a success it was. DTLR served as one of the premiere sponsors yet again and this year’s event was a major success. People of all ages came out in full force for all the activities. From horse riding, to bull […]

Year in and year out, DC’s premiere hip-hop and R&B festival Broccoli City seems to level up each time. It’s truly impressive how the homegrown festival has become a national staple in the festival game. Another year in the books, DTLR had a noteworthy presence at this year’s show, which was headlined by the likes […]

We came, we saw, we conquered – the release of our exclusive New Balance 990v6 “GELATO” Kids has been an absolute hit! The DTLR team trekked down to the ATL to throw an official launch event for the brand new sneaker. The kids flooded our Camp Creek store location for an exciting day of fun […]

DTLR and our good friends at New Balance once again made this year’s Grey Days a memorable experience. We took over the rooftop at La Vie at the Wharf in Washington, D.C. and hosted an all-day brunch shedding light on the infamous Grey Day movement that New Balance has been cultivating for years. The fits […]


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