DTLR & Saucony Takes Over 2024 ATL Birthday Bash!

Written by on June 26, 2024

For the 3rd year in a row, DTLR trekked down to the ATL to be a part of Hot 107.9’s star-studded and highly anticipated festival Birthday Bash. For this year’s festivity, we teamed up with our friends over at Saucony, who helped make the experience one to remember.

Fadam Got Da Juice and the DTLR Radio team was in full effect as we served as one of the premiere media partners for the festival, hanging backstage with all of the performers conducting interviews and celebrating the exhilarating event. This year’s lineup was incredible as the one and only Latto served as the first-ever female headliner where she brought out a ton of special guests including Usher, 21 Savage, Summer Walker and more. The rest of the lineup included big time acts such as Boosie, Key Glock, Killer Mike, Hunxho, Tee Grizzley, Rob49 and a ton of others.

Before their sets, Fadam sat down with a large number of the performers where they discussed Birthday Bash, what each of them had going on with their careers, and much more. Courtesy of our friends at Saucony, we ended each interview by gifting the artists with a fresh pair of the ProGrid Triumph’s and ProGrid Omni’s, which were a huge hit with the artists and their teams.

Another special moment of the evening came when Fadam presented Killer Mike with the first-ever Game Changer Award on behalf of the legendary ATL producer Rico Wade. It was a special moment for the city of Atlanta, as well as DTLR and Saucony who had the esteemed honor of being a part of something so monumental.

Check out all of our interviews HERE and relive the experience through our official recap below!

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