DTLR Partners w/ Under Armour For Another Memorable CIAA Fan Fest!

Written by on March 4, 2025

For the 2nd straight year, DTLR teamed up with our friends at Under Armour for the 2025 CIAA Fan Fest! Following up on last year’s show-stopping booth activation, we took things to another level this year and truly got into our “Baltimore bag”. Replicating the iconic Shake & Bake skating rink in West Baltimore, for this year’s activation, we created the Charm City Skate Rink and had the Fan Fest attendees tearing up the Convention Center! 

From the moment we opened up that Friday, until we closed up that Saturday, our station was jumping the entire time. Kids, adults and everyone in between pulled up, slipped on their skates, and showed out on the rink. DTLR Radio was broadcasting live all weekend long, and we also had a full slate of local DJs playing live music for our skaters. Our host for the weekend, Cool Ant, was giving skating lessons and tips to the kids that stopped by, while some of the more seasoned Baltimore skaters showed off their slick moves too. Our friends at 92Q were also broadcasting live and giving away prizes as well.

One of the headliners of CIAA weekend, Lady London, swang past our booth and sat down with Coco Louie for a new interview. We also had other special guests Pinky Cole, DJ Quicksilva, Top Tier Shiners, Donn3y Don, Lor XayXay, Nick Mosby, and more come check out our space. The energy was amazing and all of our attendees had a ball. Fashion, culture and entertainment – that’s what DTLR does!


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