Nickelodeon Green-light’s New Comedy Series Starring “That Girl Lay Lay”
Written by Jay Holz on March 20, 2021
Remember the adorable music artist and Internet sensation That Girl Lay Lay? Well her talents have taken her to the big screen as Nickelodeon officially green-light’s a 13 episode series starring the adorable young star.
Business Wire reports:
“The series (13 episodes) marks Nickelodeon’s first project under an overall deal with That Girl Lay Lay to develop original multiform programming and music initiatives, and build a cross-category consumer products business. Produced by record-breaking producer Will Packer (Little, Ride Along) and Will Packer Media (Bigger), the series is set to begin production this spring, with a premiere slated for this summer on Nickelodeon.
Here’s what Zack Olin, SVP of Live Action, and world renowned producer Will Packer had to say:
“We’re so excited to have That Girl Lay Lay star in a series that’s just as fierce and funny as she is,” said Zack Olin, Senior Vice President, Live Action. “At its heart, the show David A. Arnold created is about staying true to yourself, and with the immensely talented Will Packer producing, we just know that viewers are going to immediately fall in love with this series.”
“That Girl Lay Lay is a multitalented force of nature destined for mega stardom. I’m so excited about what she represents as a talented African-American girl with her own platform to showcase her unique abilities,” said Will Packer. “David A. Arnold has crafted the right show at the right time and Nickelodeon is the perfect partner.”
BW goes on to say, “In That Girl Lay Lay, phone avatar Lay Lay is the perfect hype girl and best friend that anyone could ever want from their personal affirmation app. Struggling to make her mark at school and needing a best friend to talk to, Sadie wishes upon a star that Lay Lay was real and could help teach her how to stand out. When her wish comes true and Lay Lay is magically brought to life, the two friends learn that when they are together, they can accomplish anything.”
Congratulations to Lay Lay for this amazing accomplishment! Nickelodeon will also be on board to support her music career and her other endeavors.