DTLR

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After an amazing show at Howard University, next up for the 2024 DTLR HBCU Welcome Back tour is Morgan State! Before the concert officially kicked off, the Bears students flooded the campus ready for another amazing day of fun. The activations continued in full force as the students were lining up for giveaways, grabbing their […]

It’s that time of year once again folks and we’re back and better than ever! DTLR is excited to present The 2024 HBCU Tour! For this year’s trek, DTLR Nation will be stopping at 4 HBCUs during the beginning of the school year for an action-packed event. Things officially kick off on August 21st at […]

The 35th annual Black Rodeo Invitational went down in Dallas, Texas this month and what a success it was. DTLR served as one of the premiere sponsors yet again and this year’s event was a major success. People of all ages came out in full force for all the activities. From horse riding, to bull […]

Year in and year out, DC’s premiere hip-hop and R&B festival Broccoli City seems to level up each time. It’s truly impressive how the homegrown festival has become a national staple in the festival game. Another year in the books, DTLR had a noteworthy presence at this year’s show, which was headlined by the likes […]

We came, we saw, we conquered – the release of our exclusive New Balance 990v6 “GELATO” Kids has been an absolute hit! The DTLR team trekked down to the ATL to throw an official launch event for the brand new sneaker. The kids flooded our Camp Creek store location for an exciting day of fun […]


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