DTLR x Nike Team Up for 2024 Air Max DN Launch!

Written by on March 18, 2024

Who’s ready for the Air Max DN launch?!

One of the most exciting days of the year in the sneaker world has to be Nike’s Air Max Day. Officially taking place on March 26th, DTLR is teaming up with Nike for a week of events leading up to the big day, and big release of their all-new Air Max DN!

Kickstarting the week at our 87th & Dan Ryan DTLR location in Chicago on Tuesday, March 19th, we will be implementing an amazing Augmented Reality Experience where fans can interact with the brand new Air Max DN that Nike is releasing this year. You’ll be able to utilize our personalized Instagram Filter to have an exciting AR experience right in our store. Definitely don’t want to miss out on this! It’ll be available all week long, all the way until Air Max Day itself.

On Thursday, March 21st, we’ll be hosting our friends at What’s The Word Podcast for a live broadcast. Hosts Cody McKee and Bree Specific have an exciting show in store for us!

Taking place Saturday, March 23rd, we’re set to host a full-blown Madden ’24 Tournament where the winner of the whole thing will receive a $250 DTLR gift card. Sign-up’s are available now and spots are limited. Be sure to sign up HERE if you’re interested.

Finally on Air Max Day itself (March 26th), we have an incredible day of activations. Those who come to our 87th and Dan Ryan store will have an opportunity to try on the brand new Air Max DN sneaker and of course purchase the brand new shoe. Those who do purchase will get a free gift as well! Then at 5pm CT, the one and only Shaun Redwell will be teaching an exciting shoe customization class.

During the whole week, we’ll be broadcasting live on DTLR Radio with Fadam Got Da Juice. We’ll also have our friends at Streetz 95.1 in the building. Live DJs will be in and out too – it’s going to be an epic week!

Chicagoans, be sure to come out and celebrate the Air Max DN release with us this week and next.

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