Nike

Who’s ready for the Air Max DN launch?! One of the most exciting days of the year in the sneaker world has to be Nike’s Air Max Day. Officially taking place on March 26th, DTLR is teaming up with Nike for a week of events leading up to the big day, and big release of […]

On September 15 and 16th, Nike hosted an incredible basketball tournament at the Lincoln Plaza Center in NYC featuring some of the top girls and boys high school prospects in the country. While the tournament itself was the main attraction, the build-out and the various activations Nike set up was truly next level. They built […]

I was able to sit down with 300 Entertainment’s new signees “Girll Codee” to discuss their recent visit to DTLR Headquarters. The ladies dressed in Nike apparel didn’t give me much but basically expressed that some big things are on the way. They also mentioned their current tour and new music. After speaking with them […]

Drake is an all around entertainer and he always has been. Taking the hosting role at the 2022 Nike Maxim Awards, Drizzy delivered a monologue that certainly didn’t limit the jokes. The Nike signee poked fun at former Nike exec Ann Herbert’s son, who made headlines for gaming the reselling system, the University of Oregon […]

On March 26th, the entire shoe world celebrated the infamous Nike Air Max Day. Being a leading force in this space, you already know DTLR turned up the festivities. Across the country, we hosted “Air Max Night” – a party series celebrating the iconic shoe and the culture it created. Along with our friends at […]


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