Events

A night where culture, innovation, and the next era of Air come together – it’s the annual celebration of Air Max Day! One of the most iconic days in the sneaker world each year, DTLR got into the mix alongside our friends at Nike. This year’s focus was the release of the highly anticipated DN8 […]

This month, DTLR and New Balance linked up to release another exclusive pair of kicks deemed the Tinsel out now in all stores and online. The shoe was released as a 2002R silhouette in men’s sizes and a 990v6 for kids, exclusively through DTLR. Whenever we team up with NB for an exclusive drop, it’s […]

DTLR is excited to announce our biggest celebrity partnership to date with Hip Hop royalty, Nicki Minaj and her brand new shoe line with LOCI! Nicki Minaj and LOCI unleashed a full line of men’s and women’s shoes this month with DTLR proudly serving as the leading retailer to exclusively carry them in the US. SHOP DTLR x LOCI TODAY! To celebrate the […]

The 35th annual Black Rodeo Invitational went down in Dallas, Texas this month and what a success it was. DTLR served as one of the premiere sponsors yet again and this year’s event was a major success. People of all ages came out in full force for all the activities. From horse riding, to bull […]

We came, we saw, we conquered – the release of our exclusive New Balance 990v6 “GELATO” Kids has been an absolute hit! The DTLR team trekked down to the ATL to throw an official launch event for the brand new sneaker. The kids flooded our Camp Creek store location for an exciting day of fun […]


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