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Jay-Z made history this weekend as the legendary rapper, mogul, entrepreneur was officially inducted into the Rock & Roll Hall of Fame. This was his first year of eligibility as well. The introduction alone was a moment in time. The heartfelt and emotional video featured appearances from Beyonce, LeBron James, Sean Combs, Chris Rock and […]

Just last week, DTLR hosted a shut-down event at the DTLR location in Military Circle Mall in Norfolk, VA. We hosted an in-store meet and greet event with buzzing star, Charlotte’s own Toosii. Fans eagerly lined up out front of the DTLR several minutes before the hitmaker was set to arrive. From dancing and singing […]

As we’re nearing the end of the 2021 DTLR HBCU Tour, things are ramping up and the students continue to remind us why we do this. Next up is down south in Tallahassee at Florida A&M University! Despite some early morning rain, we had weather in the Sunshine state, although we set up shop in the […]

We’re officially halfway through the 2021 DTLR HBCU Tour and we continue to remember that HBCUs just truly do it better. For stop number 5, we headed across the country and ended up in Nashville at Tennessee State University. With beautiful weather, an excited student body, and a homecoming week to remember, DTLR came in and […]

Fat Trel is officially home and we couldn’t be more excited about that. The DC hitmaker has been ripping and running ever since becoming a free man once again. Although he’s been busy, he hasn’t been too busy to pop out and show DTLR some love. During the Coppin State University stop of our DTLR […]


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