J. Cole Drops Off ‘a m a r i’ Video

Written by Jay Holz on May 17, 2021

J. Cole has been the talk of the town these last couple weeks. Keeping the new content flowing, the Dreamville leader drops off the official video for “a m a r i” from his new album The Off Season.

The song was produced by Cole, Sucuki, T-Minus and Timbaland, and the title is actually an ode to Cole’s manager Ib’s son. Here’s what Ib said on Twitter a couple days ago:

Woah. I’m here changing my son diaper and this pops up. Crazy man, I’m a save this tweet for him for when he gets older tell him he was #1 on the charts. Much love to my brother Cole for real for real, this different. https://t.co/CwBepVThT6
— Ibrahim H. (@KingOfQueenz) May 15, 2021

The reception to The Off Season has been incredible thus far and it’s looking like Cole is set to grab another number 1. Stream the full album here and check out the “a m a r i” video below.