Snoop Dogg Joins Def Jam As Executive Consultant

Written by on June 8, 2021

snoop dogg jeffrey harelston

Snoop Dogg continues to make waves in the industry. Announced yesterday (6/7), the legendary artist and mogul is officially joining Def Jam as an executive creative and strategic consultant.

According to the announcement, this will be “a new role that will allow him to strategically work across the label’s executive team and artist roster.” Variety reports that he’ll be based in Los Angeles and, will be reporting to Universal Music Group Chairman & CEO Lucian Grainge and Def Jam interim Chairman and CEO Jeffrey Harleston. In other words, his presence is nothing to bat an eye at.

In a statement, Grainge said: “We’re thrilled that the one and only Snoop Dogg is bringing his deep industry experience, strong relationships, boundless creativity and infectious energy to Def Jam.”

Harleston added: “I have had the pleasure knowing and working with Snoop Dogg for more than twenty years. Not only does Snoop understand what it takes to be a successful artist, he is one of the most creative, strategic and entrepreneurial people I know. Snoop has a genuine passion for the label and the culture, and we are all excited to have Snoop join the Def Jam Family.”

Check out the announcement video below. Congrats to Snoop and the Def Jam team!

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