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Almost 20 years after its initial release, HBO’s “The Wire” is not only critically acclaimed, but still relevant in today’s culture. So much so, that the team behind the hit show has just released a brand new (and quite impressive) merch line that fans of the show are certainly going to want to get. Always being […]

DTLR is excited to announce our biggest celebrity partnership to date with Hip Hop royalty, Nicki Minaj and her brand new shoe line with LOCI! Nicki Minaj and LOCI unleashed a full line of men’s and women’s shoes this month with DTLR proudly serving as the leading retailer to exclusively carry them in the US. SHOP DTLR x LOCI TODAY! To celebrate the […]

Following amazing shows at Howard University, Morgan State University, and Bowie State University, the 2024 DTLR HBCU Tour closed out at Delaware State University. What a strong way to close the run! Just like the first 3 stops, the Del State students were beyond excited for the day’s festivities as soon as we pulled up. […]

After an amazing show at Howard University, next up for the 2024 DTLR HBCU Welcome Back tour is Morgan State! Before the concert officially kicked off, the Bears students flooded the campus ready for another amazing day of fun. The activations continued in full force as the students were lining up for giveaways, grabbing their […]

It’s that time of year once again folks and we’re back and better than ever! DTLR is excited to present The 2024 HBCU Tour! For this year’s trek, DTLR Nation will be stopping at 4 HBCUs during the beginning of the school year for an action-packed event. Things officially kick off on August 21st at […]


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