Nike
After an amazing show at Howard University and Morgan State University, it’s time for stop number 3 of the 2024 DTLR HBCU Welcome Back – Bowie State! It was a hot day to say the least, but the Bowie students pulled up and weathered the storm. Kyle On The Mic, a Bowie alum, along with […]
After an amazing show at Howard University, next up for the 2024 DTLR HBCU Welcome Back tour is Morgan State! Before the concert officially kicked off, the Bears students flooded the campus ready for another amazing day of fun. The activations continued in full force as the students were lining up for giveaways, grabbing their […]
Year in and year out, DC’s premiere hip-hop and R&B festival Broccoli City seems to level up each time. It’s truly impressive how the homegrown festival has become a national staple in the festival game. Another year in the books, DTLR had a noteworthy presence at this year’s show, which was headlined by the likes […]
Who’s ready for the Air Max DN launch?! One of the most exciting days of the year in the sneaker world has to be Nike’s Air Max Day. Officially taking place on March 26th, DTLR is teaming up with Nike for a week of events leading up to the big day, and big release of […]
On September 15 and 16th, Nike hosted an incredible basketball tournament at the Lincoln Plaza Center in NYC featuring some of the top girls and boys high school prospects in the country. While the tournament itself was the main attraction, the build-out and the various activations Nike set up was truly next level. They built […]
