Nike

A night where culture, innovation, and the next era of Air come together – it’s the annual celebration of Air Max Day! One of the most iconic days in the sneaker world each year, DTLR got into the mix alongside our friends at Nike. This year’s focus was the release of the highly anticipated DN8 […]

After an amazing show at Howard University and Morgan State University, it’s time for stop number 3 of the 2024 DTLR HBCU Welcome Back – Bowie State! It was a hot day to say the least, but the Bowie students pulled up and weathered the storm. Kyle On The Mic, a Bowie alum, along with […]

After an amazing show at Howard University, next up for the 2024 DTLR HBCU Welcome Back tour is Morgan State! Before the concert officially kicked off, the Bears students flooded the campus ready for another amazing day of fun. The activations continued in full force as the students were lining up for giveaways, grabbing their […]

Year in and year out, DC’s premiere hip-hop and R&B festival Broccoli City seems to level up each time. It’s truly impressive how the homegrown festival has become a national staple in the festival game. Another year in the books, DTLR had a noteworthy presence at this year’s show, which was headlined by the likes […]

Who’s ready for the Air Max DN launch?! One of the most exciting days of the year in the sneaker world has to be Nike’s Air Max Day. Officially taking place on March 26th, DTLR is teaming up with Nike for a week of events leading up to the big day, and big release of […]


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