The Isley Brothers Unveil New Single & Video ‘Friends & Family’ feat. Ronald Isley and Snoop Dogg
Written by Jay Holz on April 5, 2021
Following an epic Verzuz battle last night, The Isley Brothers return with their first new single and music video in four years, “Friends & Family” featuring Ronald Isley & Snoop Dogg.
Celebrating Easter in style (like only they can), the multiplatinum era-defining R&B group went head-to-head with fellow pioneers Earth, Wind & Fire for a downright legendary showdown on VERZUZ last night. The historic battle drew over 1 million viewers on Instagram Live and Triller app to witness The Isley Brothers dropping one anthem after another only to be countered by an equally formidable catalog courtesy of Earth, Wind & Fire.
This new ode to what matters most in life hinges on a simmering funk groove as Ronald’s voice echoes with as much power as ever. Over this bouncy backdrop, Snoop Dogg pulls up to deliver some serious West Coast heat of his own with a sun-soaked Cali cameo. In the accompanying visual, The Isley Brothers invite friends and family to celebrate life with them, rocking out with undeniable soul and spirit. Meanwhile, a bevy of famous friends such as singer Syleena Johnson, actresses LisaRaye McCoy, Vivica A. Fox, Kym Whitley, Sherri Shepherd and more make cameos via ZOOM.
Most importantly, “Friends & Family” sets the stage for much more to come from The Isley Brothers soon.
Stream the new single and watch the video below.