DTLR x JORDAN Showed Up + Showed Out at 2023 CIAA Fan Fest
Written by Jay Holz on February 27, 2023
CIAA Weekend came through Baltimore city for the 2nd year in a row and what a year it was once again. For DTLR’s activation this year, we partnered up with our friends at Jordan Brand to do a full-blown layout unlike any other.
Taking over the Baltimore Convention Center on Friday (2/24) + (2/25), we had it all: a half court Jordan-branded basketball enclosure where it was packed all weekend long with giveaway contests; a mini DTLR pop-up shop where we sold the brand new WHEATIES x AJ1 collab, which was a hit to say the least; a full DTLR Radio set up with a stage for artist meet and greets and interviews; the popular 360 photo booth that was bumping all weekend long; and most importantly an open area for the CIAA attendees to rock out to our many guest DJs all weekend long.
The special guest were aplenty at this year’s Fan Fest. We sat down for interviews with the likes of King Combs, Lightskin Keisha, Rican Da Menace, Slimeroni, Money Jake, Bossman and many others. Other Baltimore influencers such as Bunkey Jr., TSU Terry, The Top Tier Shiners all came through as well teaching folks how to dance, balling on the court and more.
We also had DTLR Radio’s own Fadam Got Da Juice link up with Vontee for a comedic series leading up to CIAA Weekend. The only thing that mattered was getting fresh and being outside…
We even had the next generation of DJs take over the 1s and 2s for us including DJ Saucegod (DJ Quicksilva’s son) and “The Future” DJ A-Eazy. Keeping the good energy flowing not only with the music but on the mic as well, these young stars-in-the-making have a bright career on their horizons.
All in all, this year’s CIAA Fan Fest was one to remember and DTLR’s presence was tremendously felt. Check out some recaps below!