Warner Music Group Officially Acquires 300 Entertainment

Written by on December 16, 2021

(L-R): Julie Greenwald, Kevin Liles, Max Lousada

After rumors began swirling the last several weeks, it’s official. Warner Music Group has acquired successful independent label 300 Entertainment.

300’s artists include top-charting, multi-platinum stars such as Megan Thee Stallion, Young Thug and his Young Stoner Life label, Gunna, and many more. This also includes the newly signed legend Mary J. Blige. Since its launch nearly a decade ago, 300 has been distributed by Atlantic Records. This signifies the expansion of a wonderful partnership.

According to the press release, 300 Co-Founder and CEO Kevin Liles will be appointed Chairman & CEO across 300 and Elektra Music Group. Here’s what Kevin had to say about the new partnership:

“At 300, we’re all about freedom – the freedom to create, the freedom to be intrapreneurs and entrepreneurs, the freedom to make music that changes the world. Independence is in our DNA and the team at Warner is like family, which makes this a natural evolution for us to do bigger family business. It’s the perfect home for 300 artists and our team, as we invest in our independent vision and grow our global impact. Max, Julie, Gregg, and Mike – these are leaders we know and trust. They understand the value we place on independence, individuality, and creativity. We’re going to accomplish amazing things together and take our artists and labels to a whole new global level.”

Max Lousada, CEO, Warner Recorded Music, said, “At Warner Music, the independent spirit is part of our story, our DNA, and our vision. We’re creating the environment for original artists, entrepreneurs, and labels to pioneer the future of music. The 300 team has built an extraordinary brand, attracted a dynamic community of artists, and led the way for a new generation of labels. We’ll bring their artists and team a whole universe of opportunities to ignite passionate fanbases and develop long-term careers. We’re very happy to welcome 300 fully into the Warner community of labels, and Kevin to his new role on our senior management team.”

Lyor Cohen, 300 Co-Founder, followed up, “Wonderful to see a good idea realized. 300 is a way of life and is in very good hands.” 

We expect things to only get bigger and better for our 300 family. Congrats to everyone involved!


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